Black Barbershop Private Label Program
Finally! You can have your share of the multi-billion dollar beauty and hair care industry. With the Black Barbershop Private Label Program, black-owned barbershops and salons across the country can generate additional income from their existing customers. Don’t leave anymore money on the table!
The private label program is a part of The Black Barbershop Health Outreach Program‘s “Health, Wealth & Sustainability Initiative” to address both health and economic disparities in the African American community. The primary goal of the initiative is to seize and reclaim markets that belong to African Americans.
- HIGH PROFIT MARGINS: Private label brands typically have significantly higher profit margins than resale products. This is because the cost basis for making your own products is usually much lower. This is especially true if you do a good job developing and marketing products of high quality that demand good prices in the marketplace.
- EXCLUSIVITY: Private label branding is one way to separate yourself from competitors. One of the greatest attributes of private labels is that you inherently have an exclusive right to sell the products. If you market the brand well and create demand for it, you benefit as your customers’ only source. This contributes to your ability to charge premium prices, and you attract more customers who buy additional items when in your stores.
- LOYALTY: Building a loyal customer base is central to long-term business success. Private label branding is one way to build customer loyalty from people who like your products. High quality brands with limited accessibility to a large customer base help you gain loyalty from core customers.